Once I finished my MA on children’s use of educational software I found that there was very little research on South African children’s use of commercial games. The majority of current research came from the UK and USA. I even found lots of interesting work by Finnish game scholars, but SA based research was scarce and I could count the names of academics who had written about or had a research interest in games in SA with one hand: my supervisor Marion Walton, Alan Amory and Steve Vosloo. I felt that this was an area in need of exploration because SA is a developing country and consumers here are often just a byproduct – globally distributed products are intentionally designed for people living in First World countries. In contrast to other countries, we got access to games and other technological resources relatively late thanks to apartheid and various sanctions against SA.
As a child, I played DOS games at home and at school and some of my friends had ‘TV games’ or SEGA consoles. My mom played the early LeisureSuite Larry and Prince of Persia games. I played Jazz Jackrabbit, The Lion King, Aladdin, Sam & Max and we had quite a collection of educational CD-ROM products such as Encarta, Ancient Lands, Dangerous Creatures and Dinosaurs. We also had clip art software to make cards as well as Mulan Print Studio. I find it interesting that children still have a relationship with Disney products, but in a different way because there is so much more available at the same time. There is even a Disney Channel and film franchises such as High School Musical. Although SA kids are not unique in what they consume due to globalisation (games, movies, TV, music, etc.) there are some differences in how they are consuming these products.
According to Euromonitor International, subdued market performance characterized the toys and games market in SA in 2010:
“The market performance for toys and games demonstrated declining trends over the review period. This affected developments in both traditional toys and games as well as video games hardware and software. The declining market performance can be attributed to the challenging conditions faced by consumers as a result of the economic recession. In video games, market performance was also affected by the growth in online gaming as well as the persistent problem of piracy.” (see Executive Summary)
For more insight on the gaming situation in SA, read The Lost South African Game Developer Interviews:
– Part 1: An Interview With Travis Bulford
– Part 2: An Interview With Luke Lamothe
– Part 3: An Interview With Danny Day
– Part 4: An Interview With Jacques Krige
– Part 5: An Interview With Damien Classen
– Part 6: An Interview With Judd Simantov
Gamasutra also had an interesting feature titled “The South African Game Development Scene: Past, Present, and Future” (2009) by Oliver Snyders. Although these resources are focused on game development, they also allow for some insight into the consumption of games in SA.